Becoming a winning team with WINNING

In the 2003-2004 football season, the management of Maccabi Tel Aviv football club approached Yehuda in request to help it reach the Champions League. Until then, Israel’s largest football club failed to realize this goal of winning in sport. In addition, the team’s placement in the table was not very promising to begin with.

The partnership between Yehuda and Nir Klinger, the team’s coach, a former first class player in his own right, played a key roll in the team’s outstanding turnaround.
The team ended the season in second place with a result that secured it’s participation in the qualifying rounds of the Champions League. Maccabi won all these matches and for the first time in their history went on to the real thing – the Champions League.  Real winners! A second-to-non experience!

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